ABTO

Credits:

Apr 14, 2015

Agency: Leo Burnett Tailor Made – Brazil

Client: ABTO

General Creative Direction: Marcelo Reis

Client: ABTO

Creative Direction: Alessandro Bernardo

Creative Direction: Vinicius Stanzione

Art Direction: Pedro Rosa

Copywriter: Bruno Godinho

Photo: Lucio Cunha

SHORTLIST – LIONS HEALTH

ANUNCIO: DONATION BADGES

CLIENTE: ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION)

AGENCIA: LEO BURNETT TAILOR MADE

ANO: 2015

CATEGORIAS:

HEALTH AND WELLNESS

B: EDUCATION & SERVICES

FUNDRAISING & ADVOCACY

DIRECT AND PROMO & ACTIVATION

ESTE TRABALHO TAMBÉM GANHOU:

SHORTLIST – OUTDOOR – LIVE ADVERTISING AND EVENTS

SHORTLIST – MEDIA – USE OF EVENTS & STUNTS

SHORTLIST – PROMO AND ACTIVATION – CHARITIES (INCL. FUNDRAISING, DONATIONS & APPEALS)

SHORTLIST – PROMO AND ACTIVATION – USE OF PROMOTIONAL EVENTS & STUNTS

SHORTLIST – PR – BRAND VOICE (INCL. STRATEGIC STORYTELLING)

SHORTLIST – HEALTH AND WELLNESS – FUNDRAISING & ADVOCACY

BRONZE – HEALTH AND WELLNESS – FUNDRAISING & ADVOCACY